LIFT OMIC Signature
The Gear:
OMI wanted to show that their internships and co-ops were strongly related to manufacturing and engineering jobs. To do this, we decided to use the symbol of a gear. The gear is often found with manufacturing jobs and also hints at the idea of collaboration: one gear cannot turn on its own, it must have others to help it. The second circle inside the gear reflects the O that is seen throughout The State of Ohio Branding Guidelines and completes the word OMIC.
The Color:
State of Ohio Red
Pantone 186
C: 000 M: 100 Y: 081 K: 004 R: 242 G: 000 B: 023
Web: EF1217
The Font:
State of Ohio Branding
Serif: Serifa BT Bold
Sans Serif: Univers LT std 55 Roman
OMI wanted to show that their internships and co-ops were strongly related to manufacturing and engineering jobs. To do this, we decided to use the symbol of a gear. The gear is often found with manufacturing jobs and also hints at the idea of collaboration: one gear cannot turn on its own, it must have others to help it. The second circle inside the gear reflects the O that is seen throughout The State of Ohio Branding Guidelines and completes the word OMIC.
The Color:
State of Ohio Red
Pantone 186
C: 000 M: 100 Y: 081 K: 004 R: 242 G: 000 B: 023
Web: EF1217
The Font:
State of Ohio Branding
Serif: Serifa BT Bold
Sans Serif: Univers LT std 55 Roman